For homeowners, designers, and professional painters alike, the name Benjamin Moore is synonymous with exceptional quality and a legacy of color innovation. Founded in 1883, this iconic American company has built a reputation for crafting premium paints that are not only beautiful but also durable and easy to apply. Unlike mass-market brands, It products are sold exclusively through a network of independent retailers, a model that ensures expert advice and personalized service for every customer.
Choosing the right paint is a critical step in any home improvement project, and the vast selection offered by Benjamin Moore can be both exciting and overwhelming. Whether you’re searching for the perfect shade of white, a versatile neutral, or a bold accent color, the brand’s extensive catalog provides endless possibilities. This comprehensive guide will delve into what makes Benjamin Moore paint a top choice, highlight some of their most sought-after colors, and provide essential tips to help you transform your space.
The Legacy and Quality of Benjamin Moore
The story of Benjamin Moore began with brothers Benjamin and William Moore, who started their business with a single product: a ready-mixed paint known as “Calsom Finish.” From those humble beginnings, the company grew by prioritizing technological innovation and a commitment to quality. Their long-standing presence in the industry is a testament to their dedication to creating paints that not only cover surfaces but also stand the test of time.
One of the key differentiators for it is its investment in research and development. The company maintains its own color lab, where chemists and color scientists work to create and perfect their formulations. This has led to the development of proprietary technologies, most notably the Gennex® Color Technology. Unlike generic colorants, Gennex® is designed to work seamlessly with Benjamin Moore paint, ensuring superior color consistency, fade resistance, and durability. This commitment to quality at the molecular level is a major reason why the brand is trusted by professionals and homeowners who demand the best.
Discovering Benjamin Moore’s Most Popular Colors
One of the main reasons people seek it out is for its exquisite palette of colors. While the brand offers thousands of shades, a handful have achieved iconic status, becoming go-to choices for interior designers and home decorators around the globe. These colors are celebrated for their versatility and ability to adapt to different lighting conditions and design styles.
Benjamin Moore White Dove (OC-17)
Perhaps the most famous of all its colors, White Dove Benjamin Moore is an incredibly popular and versatile off-white. Its soft, warm undertones make it a favorite for creating a welcoming and classic look. It’s often described as creamy white with a hint of gray, which prevents it from looking stark or sterile. Dove White Benjamin Moore is a perfect choice for walls, trim, ceilings, and cabinetry. Its gentle warmth makes it pair beautifully with both cool and warm palettes.
Revere Pewter Benjamin Moore (HC-172)
Considered the quintessential “greige,” Revere Pewter Benjamin Moore is a legendary shade that combines the warmth of beige with the sophistication of gray. This color has been a top seller for years due to its remarkable ability to look good in almost any light and with any decor style. It can lean more gray in a north-facing room with cool light or appear warmer and more beige in a south-facing room with bright, warm light. Its neutrality makes it an excellent backdrop for furniture, art, and vibrant accessories.
Benjamin Moore Classic Gray (OC-23)
For those who desire a light, subtle gray, Benjamin Moore Classic Gray is an ideal choice. Despite its name, it’s not a true gray but rather a light greige with a faint hint of green undertones. It has a beautiful, soft quality that makes a room feel light and airy without feeling cold. Classic Gray Benjamin Moore is perfect for open-concept living spaces where it needs to work with a variety of finishes and colors. Its understated elegance makes it a professional favorite.
Benjamin Moore Simply White (OC-117)
Named the 2016 Color of the Year, Benjamin Moore Simply White is a crisp and clean white with a touch of warmth. It’s known for its ability to brighten a space without feeling sterile. The subtle yellow undertone is just enough to keep it from looking institutional. Benjamin Moore Simply White is a top choice for trim, ceilings, and kitchen cabinets where a true, bright white is desired.
Benjamin Moore Swiss Coffee (OC-45)
If you’re looking for a creamy, warm off-white, Benjamin Moore Swiss Coffee is a classic choice. It has a cozy and inviting feel with noticeable yellow and a touch of green undertones. This color is fantastic for creating a soft, traditional, or rustic aesthetic. It works well in bedrooms, living rooms, and any space where a comfortable, lived-in feel is the goal.
Pale Oak Benjamin Moore (OC-20)
A sophisticated and delicate greige, Pale Oak Benjamin Moore is a popular alternative to Revere Pewter for those who want something lighter. This color is incredibly chameleon-like, as it can appear as a light gray, a soft beige, or a subtle off-white depending on the lighting. Its gentle warmth and versatility make it a go-to for designers creating airy, elegant interiors.
Benjamin Moore Chantilly Lace (OC-65)
For the purest, brightest white in the Benjamin Moore collection, look no further than Benjamin Moore Chantilly Lace. This color has virtually no undertones, making it a crisp, clean, and modern choice. It’s the perfect white for a contemporary aesthetic, and it provides a sharp contrast against darker colors. Its unparalleled purity makes it a reliable choice for trim, doors, and ceilings.
Navigating Benjamin Moore’s Paint Lines
In addition to their famous colors, Benjamin Moore offers a variety of paint lines, each formulated for specific applications. Understanding the differences between these lines is crucial for a successful project.
- Aura: This is Benjamin Moore‘s premium line. Aura paints are known for their exceptional durability, color depth, and self-priming properties. They offer a unique application process that provides a rich, smooth finish with fewer coats. Aura is ideal for high-traffic areas and for achieving deep, complex colors.
- Regal Select: A long-standing favorite, Regal Select offers a perfect balance of quality and value. It’s a high-performing, durable paint that is easy to apply and clean. It’s a great all-purpose interior paint for walls, trim, and ceilings.
- Ben: As a more budget-friendly option, the Ben line is designed for simple, professional results. It’s an excellent choice for a quick refresh or for areas with low to moderate traffic.
- Advance: This paint is specifically formulated for cabinets, doors, and trim. It offers the performance of a traditional oil-based paint with the low-VOC and easy cleanup of a water-based product. It cures to a hard, furniture-like finish that is highly durable.
- Siding and Deck Stains: It also produces a wide range of high-quality exterior paints and stains designed to protect and beautify outdoor surfaces.
Where to Find Benjamin Moore Paint Near Me
Unlike most big-box stores, you cannot buy Benjamin Moore paint at a national chain. This is part of the brand’s commitment to supporting independent business owners. To find a Benjamin Moore near me, you can use the store locator tool on their official website. Simply enter your zip code, and the tool will provide a list of authorized retailers in your area. These stores are staffed by color experts and paint professionals who can provide valuable advice, match colors, and help you select the right product for your project.
Conclusion
Benjamin Moore has earned its reputation as a leader in the paint industry through a steadfast commitment to quality, innovation, and a stunning collection of colors. From the timeless elegance of Revere Pewter and White Dove to the crisp modernity of Chantilly Lace, the brand offers a palette to suit every taste and style. When embarking on your next painting project, remember to take your time, get samples, and consult with the experts at a local retailer. Choosing Benjamin Moore paint is an investment in a durable, beautiful finish that will enhance your home for years to come.
Frequently Asked Questions (FAQ)
Q: Is Benjamin Moore paint worth the price? A: Yes, many professionals and homeowners believe it is. The paint is known for its superior coverage, durability, and a rich, deep color that often requires fewer coats than lower-quality paints, making it a worthwhile investment.
Q: Where can I find Benjamin Moore paint near me? A: Benjamin Moore paint is sold exclusively through independent, locally owned retailers. You can find a store by using the store locator on the official Benjamin Moore website.
Q: What is the most popular Benjamin Moore paint color? A: Colors like White Dove Benjamin Moore and Revere Pewter Benjamin Moore are consistently ranked among the most popular due to their versatility and timeless appeal.
Q: What is the difference between Benjamin Moore’s paint lines like Aura and Regal Select? A: Aura is the premium, high-end line known for its advanced technology, exceptional durability, and color depth. Regal Select is a professional-grade paint that offers excellent quality and value, making it a great all-purpose option.
Q: What is a good white for trim and doors? A: Benjamin Moore Simply White and Chantilly Lace are both excellent choices for trim and doors. Simply White offers a subtle warmth, while Chantilly Lace is a pure, clean, and crisp white.
